Have you ever imagined, In today’s world how many people remember you?, if you are easy to  remember then you can make your brand successful. Similar practice can be implemented to our URL’s, if our URL’s are easy to remember then you can boost your brand in the internet world.

URL optimization is a process to optimize your URL for users and search engines. If your URL is easy and appropriate according to the page then you can win repeat visitors for that page and in similar manner search engine can easily recognize that page for particular theme/niche and will give preference to that page while ranking.

If you are easy to remember then you can win repeat customers and their recommendation by providing best of your services. See a famous author’s quote on this:

A famous author notes: Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.

Chip Bell

URLs describe a site or page to visitors and search engines. Keeping them relevant, simple, and accurate is the key to rank well in search engine. URL Optimization means optimizing the URL structure to make it user & Search Engine friendly. Firstly, the URL need not be complex, it should clearly signify the webpage. Given below are some common steps of URL optimization, that ensures your URLs are working in sync with your SEO efforts.

Static URL Instead Of Dynamic:

Static URL: A URL that does not change depending on input from a remote database or server, A URL that connects to a destination without calling a script and no programming scripts are generated when a static URL is selected. Let’s take an example of static URL:


Static URLAdvantage of Static URL:

  • Understandable & easy to read
  • Easier to copy, paste and share on or offline
  • Easy to remember
  • User & Search Engine friendly
  • Benefit of higher click through rates in SERP

Dynamic URL: URLs that contain “?, & and numeric value” etc. are called dynamic URLs, because the page is normally generated by using data from a database.


Dynamic URL’s are less friendly to search engines rather than static URL.

Using Dash in URL:

Dash is a character that is universally recognized as a space. Use a dash to separate words rather than underscores in the landing page URL. For example: For SEO services webpage, one should implement

“http://www.example.com/seo-services” not “http://www.example.com/seoservices”

Use less Folders:

Using less folders in URL structure optimization is a better option.So, it is good if the search engine crawler or user request for URL (A) than to URL(B). Even it further redirects to URL(C). But it should not be blocked by longer redirection strings.

Basically, it implies for the e-commerce sites.

For example: http://example.com/scotch/lagavulin/15yr/distillers-edition/pedro-ximenez-cask/750ml

And consider, instead, structuring it like this:


URL Structure Optimization

Adding Keywords in URL

Adding keyword in the beginning of URL and then optimize it completely from SEO prospective. URL names should have keywords in them, not gibbering numbers and punctuation marks. So, put the most important word in the beginning of the URL as search engine spiders do not give much significance to words toward the end of a longer URL. Here is the example:

Keywords in URL

Implementing these points while optimizing your URL’s would not only make it search engine friendly but also User friendly.Try implementing them and look out for the results it delivers.