About 90% of marketers asserted that social media generated great exposure for their company. Social media networks have become a substantial part of every marketing strategy.
The benefits of social media are phenomenal so you should not be missing out on this outstanding marketing opportunity. Here, we explain the benefits of using social media to promote your business well:
Increased Brand Awareness: Get employees, business partners and sponsors to LIKE and SHARE your page. Having people interact with your content will enhance brand awareness and begin building your business reputation.
More Inbound Traffic: Every social media profile of your business is a gateway to your website and every piece of your post content is another big opportunity to get new customers.
Improved Search Engine Rankings: Content such as blogs, infographics, case studies and employee photos will make your business’s social media profile more credible. It will give you more opportunities to get in front of industry influencers who will write about your business and provide backlinks which will automatically help to increase search engine rankings.
Higher Conversion Rates: As per the recent studies it is found that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, customers who follow your brand’s accounts begin to trust the credibility of your business.
Better Customer Satisfaction: When you interact with customers on a one-to-one basis on social media, it makes them more loyal and certainly, loyal customers stay with you longer and tell their friends about you.
Improved Brand Loyalty: Studies show that 62% of users are more loyal to brands that engage with them directly on social media. Since these technology natives require communication with their businesses and brands should execute social media marketing to get the attention of influential customers.
More Brand Authority: Having such customers who mention your business on social media will advertise your business and show new prospective customers your brand authority.
Cost-effective: Being cost effective can be highly beneficial because you can see a greater return on investment and retain a bigger budget for other marketing expenses.
Gain Marketplace Insights: There is no other good way to know the thoughts and needs of your customers than by directly talking to them on social media.
Thought Leadership: In order to establish yourself as a thought leader, make sure to utilize social media platforms and build your presence.