Sample AMP Page

Understanding The Major Differences Between Mobile Responsive and Amp


Every business wants their website to load quickly and correctly to secure a visitor. Otherwise, a user tends to quit in the middle and moves to other options. This is clear that page’s speed matters as much as your quality content to attract the visitor.

But optimizing your page speed is more challenging in today’s ever digitalizing world and most of the people prefer to access the internet on their mobile phones.

Therefore, a developer must develop a website which can be easily opened by people on their smart phones without excessive load time. Sadly, either the loading time is affected by poor internet speed or the heavy design and development of the website. Every time a web page takes much time to load, the website loses a visitor which can be its potential customer.

This is why Google has always been coming with the solutions to enhance user’s experience—this time with the introduction of AMP solution.

AMP stands for Accelerated Mobile Page and is an initiative by Google to deal with the slow page load problem. AMP makes the web page load quickly on the mobile phones, making it useful for those websites willing to provide content with lighting speed. In this way, your page load will be quicker than before, which in turn secures the visitor and revenue for your website.

AMP sounds identical to mobile friendly pages or responsive web design, but actually there are lots of differences between these two (which is the purpose of this blog).

Difference in Purpose:

Mobile friendly pages have Responsive Web Design to provide an optimal viewing to users on all screens—from desktop, tablets to mobile phones.

On the other hand, AMP means Accelerated Mobile Pages and is provided by Google as open source platform in 2015. They are lightweight pages intended to load quickly on the IOT devices like smart phones. AMP pages are focused on speed, whereas RWD provides flexibility, AMP provides superfast content deliverance speed.

Accelerated Mobile Page Example
                Accelerated Mobile Page Example                                               Image Source: https://www.ampproject.org

AMP Works on Existing Web Page, RWD Requires Web Designing:

Good thing with AMP is that you don’t need to replace your website to use that. It is great for both non responsive and responsive websites. However, you need to redesign your entire website to make it RWD compatible.

AMP is Usable for Static Content, RWD Works with Any Website:

Currently, AMP is great for new articles, blogs, informational content and other articles which are much sought after by a user. On the other hand, RWD is ideal to use for the web forms and custom applications.

How AMP and RWD Live Up to User’s Experience?

Needless to say, a good user experience is must, whether you’re doing online or offline business. An organization with good user experience wins over the people’s trust and you earn more customers with their reviews.

Besides, Google search algorithm supports the website enhancing the user experience. And mobile friendly test and speed are important parameters set by Google to determine the user experience on that site.

Starting from RWD, it is good for a mobile friendly website and provides optimal viewing angles to the users. However, it fails in terms of speed.

AMP wins an edge over RWD as it is designed to provide speed with good mobile experience. Being the brainchild of Google, AMP provides fast and mobile friendly experience to the users as prescribed by Google. If your website is relied on Google’s traffic, AMP is going to be a breakthrough thing for you.

So, in this way, AMP wins an edge over RWD in user’s experience.

AMP or RWD? Which One is Best for My Website?

AMP has very simple goal—to deliver mobile friendly content as fast as possible. It is great for websites which provides content to the mobile users, for example blogs and informative sites. AMP has three clear objectives:

  • Enhancing content reading experience on mobile phones
  • Providing Content Efficiently
  • Effective advert monetization on mobile web

This is why AMP assures a better user experience & faster than RWD. But if your website relies on web forms and custom applications, RWD is better than AMP as the latter is not the full featured technique in this scenario

One more thing, AMP may not be efficient for the image and video rich website, as it is designed to improve the speed of text based content. It simply means that AMP is not suitable for rich and complex interface.

Difference in Application:

Apart from the functions, AMP and RWD mobile friendly pages differ by the application process. By application process we mean that you can deploy them to your webpage.

To make your page RWD compatible, you need to use media queries to make it according the user’s devices while keeping the content intact without any change. It is a CSS method introduced in CSS3. Media queries let the page to be appeared according to the desired width, height and color required for being a web friendly page.

On the other hand, making your website AMP compatible is pretty easy, especially when you have WordPress. All you need is to download and install the plug-in from this link.  Install it on your WordPress just like any other WordPress plug-in.

Device Compatible Responsive Design
                                     Device Compatible Responsive Design                                                                                                                 Image Source:  wikipedia.org

(Note: After installing AMP plugin, add PageFrog plug-in which gives you better control over the page layout, logo use and other styling options).

Final Word:

Summing up the above points, the conclusion is that AMP enhances the user’s experiences by delivering content quickly than RWD. But it still needs lot of improvement so that it proves useful for the media based website having lot of videos and images. It can’t be termed as the replacement of RWD, which is the base of majority of the websites.

Understanding The Major Differences Between Mobile Responsive and Amp

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