Content Secrets: The “WRITERS” Game
Planning to write an optimized content, How to write a good content, what should I be writing in order to look appealing or what keyword density should I keep within my content; these are some of the questions that would come up your mind during the initial phase.
In order to answer that, you need to know what you are writing for, understanding your audience helps a lot in writing your information in the best way. Having said that, it also has a hidden question, so who are you targeting? Are you looking to woo search engine bots to get you maximum traffic or are you looking to reach the most relevant targeted audience. I believe most of you guys are looking to reach the latter type of targeted audience.
We are still back to the questions; let’s cater one at a time:
How to write a good content?
Ok so I don’t expect to give you head start to the best ideas but yes I can assure that I can help you with some tips that you could use wisely and make the best. Let’s start with some basics:
- Use concrete, specific words.
- Use words accurately.
- Choose plain words over fancy words
- Consider the cultural background of your readers when choosing words.
I guess the first two points are pretty clear. Consider yourself in shoes of your customers and think what kind of words would you like to read or understand. You would agree with me that most of us do prefer plain words over fancy provided they serve their purpose so that explains the other two points
What should I be writing in order to look appealing?
Although there is no science revolving around this concept but there are few points if well taken care can help us deliver a valuable content to our customers.
Associate your tone to your target audience:
Tone is a quality of writing that adds strength to your content. Your tone can be formal, informal, intimate, ironic, playful, etc. An understanding of tone in writing will give you an edge over the competition. This is one of the ingredients that add flavor to your writing.
Take on third-party data and expand on it.
Third party data is just the kind of data you would find on some related industry blogs, publication sites, etc. As this slot of data does not come in directly from you, so you have to be careful how to use it.
Instead of just curating content, there’s a better way.
Visualize and write for a single person.
Writing to one person at a time is one quick way to find your voice. It’ll make your content more powerful. Visualizing one person as the Targeted Reader engages the audience better, since each person will read it and feel a personal connection.
Integrate user statistics into your content.
Integrating user feedback’s and statistics helps a lot in connecting with our customers.
So Coming over to my last question:
What keyword density should I keep within my content:
I don’t think we can put a general % on keyword density. As long as it reads well and doesn’t appear to be stuffed it should be good. Although having a keyword appear more times on the page will help Google understand what the page is about but it would also compromise a user experience hence increasing a chance of getting penalized. So I would say don’t worry about keyword density. Instead, worry about creating really good content for your readers. Your goal instead is to shape content for your readers, not the search engines. Even search engines value customer needs so they value the content that gives more information
So that’s what I can summarize from my experience, I hope this would help you in some or the other way. Just stay connected as will be blogging soon.